The Maudgal Int. Brand Connecting Model

The Maudgal Int. brand connecting model operates on three different levels and provides a tailor-made answer to every single commercial challenge or strategic issue. By applying the 3C logic –catch.create.connect.- we enable you to reveal, ‘edit’ and broadcast your story in the most successful way towards your markets.

Each product or service arises after all from a unique context, history or compelling story that provides the foundation of its distinctive character in relation to the other suppliers in the market. Translating these substantial and contextual modules into a catchy message, that is brought to the consumer in the right way, enables you to offer added value and an immersive experience. A consumer or customer relationship based on this, stands out and assigns a more fundamental significance to the brand, with a successful result in sales.

A collaboration with Maudgal Int. can initiate in each of these stages, in an ad hoc, project-based or long-term relationship.


Krishan Maudgal Krishan Maudgal has more than 20 years of working experience in the Brewing and Beverage Industry in various international management positions at subsidiary companies of Heineken (such as Affligem Brewery and Alken Maes Breweries).

Krishan Maudgal also worked with several breweries in different industry-wide projects in the Belgian Brewers Association. He is a member of the High Council of the Knighthood of the Brewer’s Mash Staff and is the Chairman of the Young Knighthood of the Brewer’s Mash Staff. During his career he has always been involved in commercial management challenges and has given lectures to graduate students in marketing.

After a two year International Executive MBA program, Maudgal founded and became managing director of Maudgal Int. in 2011, providing management and commercial services to the beverage industry worldwide. Maudgal Int. tackles all inter-national, strategic and commercial issues.

Recent cases

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