Toerisme Vlaanderen focuses on cutting-edge craftmanship and therefor decided to initiate a project on the country’s greatest asset: BEER. Hence, how compelling can it be to provide a tourist with the opportunity to discover a city, region or area through beer?
Belgian Beer Temple
The Belgian Brewers and the public authorities of Brussels decided to launch the idea to build a Belgian Beer Experience Center in the former Stock-exchange building of Brussels:
Belgian Family Brewers Tour
The Belgian Family Brewers wanted to promote their platform values to an international (beer) audience. They decided to focus for the first event on the US market. Main question: how will we balance the attention between 21 breweries?…
The Belgian beer culture is unique compared to many other beer cultures. A various number of parties therefor initiated the procedure for subscription on the UNESCO list of Intangible Cultural Heritage:
Roman Brewery is one of the oldest breweries in Belgium with a long and rich family tradition (14th generation, since 1545). In order to leverage their commercial (export) strategy, a strategic ‘brand architecture’ assessment (positioning and portfolio analysis) was conducted. After which a conversion exercise translated the outcome into a first tangible document.
The Abbey of Averbode initiated the idea to reconnect with their traditions in transforming (agricultural) raw materials into alimentary products. Main question: how to differentiate the initiative from saturated abbey market segments?
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